AMAUTA / Direction / Social Identity
Social Identity
Your brand, set up where customers already scroll.
In plain words
Social identity is how your brand shows up on Instagram, Facebook, LinkedIn and TikTok: the profiles, the templates, the first posts and the voice. We set it up once, properly, so posting stops being a weekly guess.
What it looks like
A property guide business posted whatever was urgent that week. We gave it three content pillars and twelve templates. The owner now plans a month in one afternoon.
What you get
- Profiles optimised on Instagram, Facebook, LinkedIn and TikTok
- Reusable templates in Canva or Figma
- The first twelve posts, written and designed
- A voice and tone guide for social
- A link-in-bio page on your own website
The words, explained
What content pillars are
Pillars are the three or four subjects you will always talk about. Every post belongs to one. They stop the feed from being random and make planning fast.
For exampleFor a builder: finished jobs, how we work, the team. A post about a new ute only goes up if it fits one of the three.
Your feed looks like one business, not a scrapbook.
Why templates save hours
Templates are ready-made layouts for the posts you make again and again: a finished job, a tip, a quote, an announcement. Anyone on the team can fill one in.
For exampleInstead of designing from zero every Friday, your office manager picks the "finished job" template, drops in two photos and writes one line.
Posting takes minutes, and it always looks like you.
Why the link in bio should be yours
The link in your profile should open a page on your own website, not on a third-party link tool. You keep the visitor, Google sees the traffic and you can measure every click.
For exampleA beauty clinic moved its bio link to its own site and saw which treatment people clicked most. It became the next month's campaign.
Every profile visit can become a booking you can measure.
Next: Web Presence
A fast website your team can update without calling anyone