AMAUTA / Execution / Conversion & Leads
Conversion & Leads
Every enquiry lands in one place, and someone sees it.
In plain words
Conversion is everything between "someone is interested" and "someone booked". Most small businesses lose enquiries here, not because the work is bad, but because messages land in five places and nobody sees them in time.
What it looks like
A typical picture: enquiries arrive by web form, Instagram, Facebook, WhatsApp and missed calls, and nobody sees all of them. Put them on one board with an alert and replies go out the same hour instead of the next day.
What you get
- Web forms connected to a CRM
- WhatsApp Business with a verified number
- Meta Business Suite: Instagram and Facebook in one inbox
- Google Business Profile for local search
- Analytics and the Meta Pixel set up
- An alert the minute a new lead arrives
The words, explained
What a good enquiry form does
A form should ask only what you need to reply well, send the answer to one place, confirm to the customer straight away and tell your team within a minute.
For exampleA fourteen-field form became four fields: name, phone, suburb, what you need. Completed enquiries went up because people stopped giving up halfway.
More people finish the form, and you reply faster.
What a CRM is
A CRM is one list of every lead and where it stands: new, contacted, quoted, won or lost. It can be as simple as a board in HubSpot or Notion.
For exampleWhen every enquiry sits on one board, you see that most quotes go quiet after three days. A follow-up message on day two fixes more sales than any ad.
You see where sales stall, and that is usually where the money is.
What Meta Business Suite is
Meta Business Suite is a free tool from Meta that puts your Instagram and Facebook messages, comments and ads in one inbox, on one screen, for the whole team.
For exampleBefore: a customer messages Facebook, the owner sees it on Instagram two days later. After: both arrive in one inbox on the office computer and on the owner's phone.
Replies stop depending on whose phone the notification landed on.
What the Pixel and Analytics tell you
Analytics shows how people move through your website. The Meta Pixel connects your ads to what people do after they click. Together they show which effort brought the client.
For exampleYou spend $1,900 a month on ads. Analytics shows most enquiries come from Google Maps, not the ads. Next month the money goes where the clients come from.
Your next dollar goes where it works.
Next: Automation & Customer Service
The first answer goes out in seconds, day or night