AMAUTA / Insight / Strategic Discovery
Strategic Discovery
Sixty minutes that decide what is worth doing.
In plain words
A discovery is a structured conversation plus homework on our side. We ask how the business really works, look at what the customer sees, and compare you with the three competitors your customers also look at. Then we write down the one thing that matters most.
What it looks like
VAG Parts, a Sydney importer of genuine Volkswagen Group parts, thought it needed more staff. Before proposing anything we pulled 208 emails from the shared inbox and sorted every one. 34% were paying customers asking where their order was. The problem was not people. It was that nobody told customers anything while they waited.
What you get
- A 60-minute session with the owner, and anyone who answers customers
- An audit of the brand you already have: logo files, website, socials, reviews
- A side-by-side read of your three main competitors
- In writing: the one problem worth fixing first
- A proposal with scope and price, before you commit to anything
The words, explained
What happens in the session
We talk about the business before the brand: who buys, why they hesitate, where your time goes, what the numbers say. You talk, we take notes you keep.
For exampleMost owners say the same thing in the first ten minutes: "people love us once they try us". That sentence tells us a lot. It means the problem is before the first job, not after it.
You leave knowing what we will look at, and why.
What a brand audit looks at
An audit is a list of everything a customer can see of you, sorted into keep, fix and missing. Logo files, colours, website, socials, reviews, even how the phone is answered.
For exampleA café had four versions of its logo across its sign, menu, Instagram and delivery app. Customers searching on the app did not recognise it. One logo, used everywhere, fixed it.
You stop paying for things that work against each other.
Why we read your competitors
Your customer compares you with two or three others before they call. We read those businesses the way a customer would: what they promise, what they charge, how they look on a phone.
For exampleThree cleaners in the same suburb all said "reliable and affordable". The fourth said "same cleaner, every visit" and doubled its rebookings. The space was the promise nobody else made.
You find the space none of them owns.
Next: Brand & Identity
Research, then positioning, then the logo. In that order